Released 08/06/2017
Both students and businesses are set to learn from each other through a new partnership launched this week at the University of Canberra.
The ACT Government is delivering an innovation boost to our local economy, partnering ACT businesses up with teams of students from the University of Canberra.
Participating businesses, engaged by the Government’s Innovate Canberra team, will each be allocated teams of third year UC students that will compete to develop and pitch a digital communications strategy. The businesses then have the option of bringing on a student to see through the implementation of the winning strategy.
“This program addresses a real-world need among Canberra’s small and medium sized enterprises that are lacking expertise in the important field of digital communications. It will give students real-world experience for which they will receive university credit, and upon which they can build their careers,” said Jonathan Kobus, Senior Manager at Innovate Canberra.
“This kind of integrated learning makes the most of Canberra’s strengths as a smart city, with businesses on the cusp of achieving their export potential, and a wealth of ideas in our higher education communities.”
The program is being rolled out at UC following the success of a similar, ongoing program at the Australian National University. It will involve students from the University’s Faculty of Business Government and Law, and Faculty of Arts and Design.
Interested businesses are encouraged to contact Innovate Canberra to get involved in the program for future semesters.
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