Multicultural Festival injects $5 million into ACT economy


Released 19/06/2014

19 June 2014

Multicultural Festival injects $5 million into ACT economy

More than $5 million was injected into the ACT economy as a direct result of the 2014 National Multicultural Festival – a massive increase from $3.2 million last year, a survey has revealed.

Minister for Multicultural Affairs Joy Burch said the 2014 National Multicultural Festival Spectator Survey, undertaken by the ACT Government, also found that 96 per cent of attendees expressed a high degree of satisfaction with this year's extravaganza.

A total of 850 spectators and participants were polled at the Festival, followed by a community phone survey of 1,000 random Canberra residents.

"Each year, the festival continues to grow and have a profound impact on our community in terms of our city's cultural diversity and indeed economy," Ms Burch said.

"More than 250,000 people flocked to Civic over the three days of this year's festival and this survey shows that they enjoyed it.

"A total of 92 per cent said they would most likely attend again in 2015 and 96 per cent would recommend it to a friend.

"More than half of respondents – 57 per cent – nominated food as the element they enjoyed most but the diversity of culture, music and overall entertainment also rated very highly.

"Virtually all spectators – 99 per cent – said they felt safe or very safe during the festival."

The survey concluded that more than 41,000 interstate and international visitors attended the event in 2014, with an estimated 11,500 crossing the border from Queanbeyan and Jerrabomberra.

"Of the interstate and international visitors, most stayed in Canberra an average of five nights. As a result, they contributed to an additional 10,000 overnight stays in the city – coming to the capital specifically to attend the festival," Ms Burch said.

- Statement ends -

Section: Joy Burch, MLA | Media Releases

Media Contacts

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Brenton Sloane

6205 7402

0431 252 698

Brenton.Sloane@act.gov.au


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